YouTube 2022 updates and Latest Big Update On YouTube
- There are two huge pain points all small YouTube channels face. 1,000 subscribers and 4,000 hours of watch time. But in a massive YouTube monetization update, all of this could become a thing of the past. Yeah, I thought that'd get your attention. The source of all of this information comes from a New York Times article, which I will link to in the description just below the like button, and is a fascinating development in itself. I can't remember the last time I got information like this about YouTube that wasn't directly released by YouTube themselves, so consider this a fairly big and unprecedented leak, which also means it might not all be true. But there is a lot to get through, so hold onto your hats.
So this dude at
YouTube, who now knows that I've checked him out on LinkedIn, is calling this
"The largest expansion "YouTube have done in several years, "creating
new ways for creators "to join the Partner Program." And that's
because we're not just talking about long form content. Monetization is also
coming to YouTube Shorts. And make sure to stick around until the end of this
video to find out when all of this is rumored to kick off. In audio obtained
from a YouTube all-hands meeting, the New York Times say, and I quote, that
"YouTube plan on lowering the barriers "to entry for its Partner
Program."
Now, quick
history lesson. There used to be a time when the requirements for YouTube
monetization were very simple and very easy. 10,000 views, that's all you
needed. But then along came the YouTube ad pockets of 2018, and that ramped up
all of the requirements to 1,000 subscribers, 4,000 hours of watch time, which
is where we find ourselves today. However, TikTok has been taking huge slices
of the market share, as well as creating a whole new short form vertical
viewing video experience. So YouTube needs to offer something very enticing, especially
to new creators, to help them start making money quicker. And the easiest way
to do that is by lowering requirements.
- Uh, fellas?
- Let's say, for
example, and this is purely speculation,
YouTube halves
all of their requirements. 500 subscribers, 2,000 hours of watch time. That
would open up the YouTube Partner Program to hundreds of thousands of creators.
Or maybe it'll have nothing to do at all with subscribers or watch time.
Simply don't
know. But if YouTube are going to lower the requirements, what do you think
they're going to do? Let us know when the comments below. Also, you have to
consider that if more creators
are eligible
through simple channel milestones, YouTube is likely going to have to rely more
on the stuff it's not quite as clear cut. Don't be surprised, for example, if
YouTube introduced self-certification for videos before you're even in the
YouTube Partner Program. I'm just speculating here, but remember,
YouTube does
still need to protect its platform, viewers, creators, advertisers. And if
monetization requirements are reduced, that's going to invite more bad actors
onto a platform as well.
Next up, shorts.
This part of the
YouTube platform already has 1.5 billion users. Clearly, there's revenue to be
made.
So get ready for
a good news, bad news, good news sandwich.
- This is the
greatest sandwich in the world.
- You've likely
already seen ads popping up
While you're
watching shorts, but until now, they haven't been directly related to creators'
revenue. Instead, creators have had to endure this weird shorts fund where they
might earn a couple of hundred dollars for tens of millions of views, but it
was never guaranteed. Now, the New York Times article suggested the traditional
ad revenue structure that we all know and understand is coming to shorts, with
one quite expensive difference. So currently, with long form content,
The creator gets
a 55% split of the ad revenue. But with shorts, that split is going to lower to
45%. While this may look like a greedy, cynical cash grab from YouTube, the
more likely reason is because there is now a third player in this revenue
split, music labels. You can already add popular music and sound to shorts without
getting any copyright claims, but what YouTube is now saying is that you can
earn ad revenue on top of this. And if you do wanna check out, what is the top
trending music and sound effects on both TikTok and YouTube? Yeah, check out
our app. and notifies you when new sounds are trending
So you can act
fast. It's free to download for both Android and iOS now. Our man from LinkedIn
says that the payments will "really help creators understand "why
YouTube is the place to start their shorts career," which is code for
"TikTok, "we're coming after your creators." And all of this
leaves us with one remaining question. When is this all going to happen? Well,
the rumor is as early as tomorrow. Now, I wouldn't imagine anything to change
immediately, but YouTube will likely announce timelines. Unless, of course,
this is all just rumor and innuendo, or this leak forces YouTube to back off and
change its plans.
But whatever
happens, I've got an unusual request. I haven't asked anybody to subscribe to
the channel for almost two years, but if you do want to stay up to date with
all of these monetization changes, yeah, I think you need to subscribe and turn
on the notification bell. I can't believe I said that.
And if you want
a five-minute explainer guide on monetization, whether it's the old system or
the new system, check out this video over here.
- What's more
important, your friends or money?
0 Comments